Bootstrapping

Jim's picture

The Flipside: Friends and Family Financing, Great Move or Impending Disaster?

The Flipside, Another Way to Look at an Issue

Many entrepreneurs look to family and friends as the source of their initial financing. After all, the amount of money they need is not substantial in the greater scheme of things, they already know who you are, family members want to show they support your efforts, and you don’t have to get into sticky issues like Valuation, Use of Funds, and Exit Strategy. So, sounds pretty good eh?

Cynthia's picture

Branding & Marketing Using Web 2.0 Tools = Two-Way Customer Conversations on Steroids

 

 

 

It’s always challenging to launch a startup company in any economy—let alone this one. But from an effective branding standpoint, there’s really never been a better time.

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